Honesty with Attitude From an Industry Insider

Kirby Wadsworth

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Top Stories by Kirby Wadsworth

Storability 10 year Reunion Years ago, a few buddies and I started one of the first cloud storage providers. Of course, we didn’t call it cloud storage back then, but we merry band of brithers (and sisters), we first generation Storage Service Providers (1gSSPs) were cloud storage way before the cloud was cool. All the 1gSSPs – StorageNetworks, ScaleEight, StorageWay, Sanrise, and others – failed. The core problem was and still is that renting raw capacity over the network is a lousy business model. 1gSSPs couldn’t sustainably buy their storage cheaper than their retail customers (although over a beer I can share some great stories of how the early 1gSSP robber-barron’s ‘negotiated’ with the storage vendors during the boom). SSPs couldn’t sustainably offer broad enough management efficiencies to generate profits. SSPs couldn’t overcome a host of logistic and cultural... (more)

Anatomy of a (successful) Marketing Campaign

Last fall, our marketing radar picked up signals of a powerful opportunity. We began hearing from our field teams, product management/development, partners, and even from our own internal IT team about an impending market transition. The SSL keylength of the RSA public encryption key was doubling from 1024-bits to 2048-bits. According to the experts at F5, SSL is a cryptographic protocol used to secure communications over the Internet. SSL ensures secure end-to-end transmission and every web browser and web site worth its salt uses it. This doubling of the keylength was imperative, t... (more)

Digital Presence?

Frankly, content delivery seems pretty far outside my wheelhouse.   I am, after all, an infrastructure marketing guy.  Sure, I have created or helped to create my share of new market categories – managed storage services, continuous data protection, file virtualization, application delivery networking, and even multi-vendor storage itself, way back in the early days.  But, my forte’ has always been selling infrastructure to IT-heads.  What the heck do I know about content delivery? Ah Ha! As marketing leader, my job is to ensure my companies excel in two critical areas – demand gen... (more)

Putting Digital First

In my role at Limelight Networks as the Sr. Director of Marketing Strategy, I have been deeply involved recently in the company’s significant market pivot around digital presence management. As I participated in an internal assessment of our own digital presence (which I have been blogging about on the Limelight website) and had conversations with smart people, I came to realize what makes a successful digital presence. As companies foray into the digital ecosystem, reaching new customers around the globe and, in general, helping to unite the world in a digital economy, they ado... (more)

The Character of Cloud Computing

Service Providers at Cloud Expo Here's an important reminder for cloud service providers: character counts. Ethics, Values, and Trust are table stakes – for anyone who wants to succeed in business long term – but especially for cloud service providers. As a cloud customer, I am not simply buying/renting your hardware and software. I am grafting my company onto yours. We are intermingling our corporate DNA. I am loading my databases on your disk drives. I am modifying my internal processes to map to your services. If you suddenly grow 3 heads, I cannot easily cut and run. Who you are... (more)