Honesty with Attitude From an Industry Insider

Kirby Wadsworth

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Latest Blogs from Kirby Wadsworth
The founding fathers are once again lying face up in their graves, with knowing smiles on their skulls.This is exactly how it was supposed to work. When one side or another gets too far out of line, the system swings back.Here are ten things I would tell my kids today if they still lis...
When Joyce first found us, we were a couple of snarling stray cats hopelessly wandering in and out of furniture stores across New England in search of a new couch. We weren't looking for an Interior Designer, that's for sure.As fate would have it, we straggled into Bassett Furniture, a...
For me, the preparation and build-up to a major product launch is one of the highlights of technology marketing. The sheer volume of effort that goes into a successful launch makes the launch project stand alone in our marketing craft.The process starts with early visioneering session...
When we wrote our best-selling, five-star rated book, Recommend This!, JT and I thought a lot about what it would take to establish trusted human relationships with people you've never met (and never will) using only online and digital communication. We're both big believers in Zi...
Congrats on your engagement.  Marriage is a good thing.I've been married for the better portion of my life - longer than I was single.  If fact, given how I lived my life as a single man, I'm sure I would be dead now if not for marriage.So, by all means, go get married.Gettin...
For dads, daughters are different.When a son is born, we hold him up for all the world to see.When a daughter is born, we hold her close to protect her from all the world can do.We watch a son, but we behold a daughter.For dads, daughters are different.We cheer at a son’s first steps, ...
Following our horrendous experience at Brigham and Gill Motors, we found another similar Jeep Wrangler listed online at O'Hara Motors down in Falmouth. The car was a year newer, and had less miles than Ali's.A bit far away, but Pam's Dad lives there so I emailed the dealer.  He wa...
My mom used to play bridge with a nice lady named Peggy Brigham. Every couple of weeks, I got the call to drag up the card tables from the basement and help mom set up the living room.  I still remember the chocolate covered nuts mom would put on the table. A living room full of b...
We’ve both worked hard, probably too hard, to raise a great family. Our kids are awesome, each different and special, reflecting the love and hard work we both poured into them. You are a wonderful mother.We’re both feeling proud and sad and happy and scared as each of our babies now s...
Ah, Noreen.  You’re a rising star in the pantheon of nasty, foul-tempered, airline employees that ruin your employer’s brands, and destroy the value of their relationship networks every day.  Bless the hardworking, smiling, go out of their way folks at JetBlue.  How do t...
Recommend This! Delivering Digital Experiences that People Want to Share is a comprehensive guide to effectively engaging online audiences by leveraging the fundamental nature of human relations. By reframing the expectations of digital consumers as a drive to make connections, the boo...
I lost a friend a couple of days before Christmas.  Hell of a guy.  Solid as a rock.The kind of guy who was so competent that if you thought about it you’d feel  like a dolt in comparison, except he made you feel like the coolest, smartest guy on earth when you were with...
So, by now fellow readers know that I've co-authored a legit business book with Jason Thibeault called, Recommend This!Personally, I think you'll enjoy reading it, and you'll find it valuable. I hope so.  It was a lot of work to write it, and we have no motivation other than to he...
"Stop Right There!" She's pointing a finger at me, and when she catches my eye she flips her palm up into a stop sign. Way to make customers feel welcome, Belle. She's concerned that a first class passenger needs to get back to his seat, and wants me to hold up in the galley and...
Boston is a tough little town – always has been. We face down Mother Nature’s worst - blizzards, hurricanes, fire, and floods (both water and molasses). And human nature’s worst -unjust rulers, criminals, bigots, and downright scoundrels.  A decade ago, we faced th...
I'm really excited about the new focus on storytelling in marketing - Coke is doing amazing stuff - loved the race in the desert idea-and they're online storytelling presence is awesome. We've been talking a lot lately as an industry about storytelling.  I am a big fan of storie...
One lousy touch point destroys the entire customer experience One unsmiling attendant, one lonely French fry on the floor, one hair left in the hotel bathtub…one lousy little snag in an otherwise perfectly planned and carefully choreographed system is all it takes to collapse the...
Alaskan crab fishing may well be the most dangerous job in the world, but being CMO is the most dangerous in the enterprise. The average tenure of a CMO is 40 months, or 1200 days.  You'd be nuts to give a CMO a mortgage. Today in my 99th day at Limelight.  I only have ...
Talk about a Limelight bulb going off in your head... Take a (close) look at this infograph compiled by our friend and colleague Daniel Webster:
Well...not you yourself...of course, you are awesome... But is your marketing awesome?   Are you engaging your online audience with sizzling, relevant content? Are you consistently presenting them with an awesome digital experience on every type of screen and devic...
Putting Digital First  A Brilliant Guest Post by Jason Thibeault on 
How does your customer service process approach a problem?  On the side of the customer, or your company?  If you start on the side of your customer, you seek to quickly understand and appreciate the concern, put yourselves in their shoes, empathize with the impa...
Frankly, content delivery seems pretty far outside my wheelhouse.   I am, after all, an infrastructure marketing guy.  Sure, I have created or helped to create my share of new market categories – managed storage services, continuous data protection, file virtualizati...
“Spiderman, Spiderman, Does whatever a spider can.” From day one, David, we described you as “Eight Arms and a Smile”, a whirling dervish of cheerful activity.   And that’s certainly as true today as it was 18 years, 5 months, and 30 days ago when you made your first...
I just asked Pandora to set up an Adam Ezra Group station – the first song it played was by Rob Thomas, which made me smile in an ironic sort of way. I guess it works – similar vocal textures – but if Thomas is a star, and that fact is hard to argue -- then Ezra should have his ...
Damn IT!! – Carmen's Right, Again. Back in 6th grade, John Carmen taught me a hard lesson. Out on the playground of the Katherine Lee Bates School, John learned me some pain. No, he didn’t beat me up. I had 30 pounds on him, and stood a head taller. It wasn’t noses that got bloodied t...
Last fall, our marketing radar picked up signals of a powerful opportunity. We began hearing from our field teams, product management/development, partners, and even from our own internal IT team about an impending market transition. The SSL keylength of the RSA public encryption...
Maggie doesn't know about Jesus being God or about tomorrow being his birthday. She thinks we're nuts for dragging a tree in the house, and she doesn't get the point of hanging lights outside. She sees fine in the dark. If Jesus came by the house tomorrow, she'd bite his butt. She ...
Storability 10 year Reunion Years ago, a few buddies and I started one of the first cloud storage providers. Of course, we didn’t call it cloud storage back then, but we merry band of brithers (and sisters), we first generation Storage Service Providers (1gSSPs) were clo...
My wife comes from a huge family – this Thursday there will be 30 people in various states of consciousness standing around staring at the oven waiting for the female-in-laws to pull the turkey(s). I grew up as the only kid in the house, so I get a kick out of hanging out with a gang...
Last night I tweeted, "Move it, Get out of aisle, let ppl by, dont smash in2 ppl alrdy seatd, dont grab seatback getng 2/frm seat. Is that so freakin hard ppl?" Got a load of holier than tho feedback. ooo - dont be part of the problem kirby...oooo Listen - I live up here.  I spe...
In marketing – especially product marketing - we every now and again run into a conflict between what is and what should be when it comes to product releases. Perhaps it happens when development slips the schedule on a specific feature, or perhaps Marketing wants to pull in the announ...
Thank you all for joining us here today to recognize Jeffrey’s achievements and to celebrate his graduation from Babson College. If you haven’t yet experienced a classic Kirby kid-speech, be forewarned. You may want to grab a napkin…this usually gets a little messy… Last Saturday ...
She calls herself SkyAngel, btw, which is perfect don’t you think? She is what Seth Godin describes as a lynchpin. I see her as a model for what the word ‘work’ means. In a thoughtful New York Times write-up, Adam Cohen vamps on Studs Terkle’s reflections on Working, “Even for the lowl...
It’s a lousy job. Get ‘em on, get ‘em off. Hussle up the newbies and –in-frequent fliers. “Stow your gear, and get the heck out of the way, you dopes. Move it, we got schedules to meet, and you got a hundred people waitin’ on the jetway for you to step out of the aisle.” You kno...
Ever see a headline on a press release like this? “According to the widely respected OhGosh Group, OUR Product Performs Better Than THEIR Product!” or “New Report from World-Renowned Acme Consulting Proves XYZ Technology’s New Stamflatz 10000 delivers More Gigaflux Capacity than ...
"What do I do to make you love me?  What have I got to do to be heard?” © 1976 Big Pig Music Limited In ’76, Elton John tried to convince us “Sorry” was the hardest word. He was wrong. If you want to hurt someone or something – the 2010 attack of choice is to declare him or it ...
Having just discussed the ninny-ness of calling something is relevant, call me, Old Storage Ninny. First, let's establish my cred before I start jumping up and down screaming that File Virtualization is relevant. I am speaking for myself here – not my employer. While acknowledging th...
I made the mistake of turning on Home Sharing in the iTunes version 9.1.3 (don't do this...). The OSG family has about 10 computers lying around the home network, just waiting to pounce. In no time, my poor iTunes library was flooded with multiple copies of musical bilge - seriousl...
The OSG family Wife/Homemaker/Mom is on vacation this week. Visiting her mom and grandmom down in FLA. Sleeping late, sunning at the pool, maybe taking a stroll, living large, taking it easy. Meanwhile, the rest of the OSG family is teetering dangerously close to derailing. T...